The Oxford Thesaurus An A-Z Dictionary of Synonyms - merchantn.

1) dealer, retailer, seller, shopkeeper, store owner, trader, tradesman or tradeswoman, vendor: High Street merchants are complaining about a decline in sales. 2) pedlar, hawker; (travelling) salesman, (sales) representative, commercial traveller, huckster, door-to-door salesman, US old-fashioned drummer, Colloq (sales) rep: His work as an itinerant merchant took him away from home most of the week. 3) distributor, wholesaler, jobber, broker, agent, forwarder; businessman, merchant prince, mogul, tycoon, magnate, industrialist, US baron: She comes from a family of steel merchants.